Have you seen the Suntory Boss canned coffee commercial series featuring Tommy Lee Jones? Well if you haven't I would suggest surfing over to YouTube and searching for them, it's just a delightful little ad campaign!In the commercials Jones plays a coffee loving space alien who comes to earth to investigate it. In each commercial Jones is doing or working some traditional Japanese activity including working at a karaoke bar, as a host and at a onsen. He suffers through some hardships, but is always able to find a little good about earth and enjoys a hardy drink of Boss coffee Rainbow Mountain blend. I wrote a paper about the commercials on my Mass Media class blog you can read it here!
Well these commercials have just recently won the Fujisankei Communications grand prix advertising award. And I think they couldn't have picked a better campaign. Theses commercials seem to be very popular with many people - I've yet to hear a bad word about them. Good work Suntory and Tommy Lee Jones
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